If you’re looking for a little high-tech in your ugly Christmas sweater, Mark Rober and his company, Digital Dudz, have got you covered. Mark is a former Nasa scientist who spent nine years working on the Curiosity rover before breaking into the novelty clothing business. Mark creates holidays garments which utilize a pouch, the wearer’s smartphone, and a free app to take their festive look to the next level.
His latest efforts make use of a free Android and iPhone app to reinvigorate the tired ugly-Christmas-sweater genre. Download the app, slip your smartphone in the Velcro pouch, and then just stand back smugly sipping your eggnog as the plaudits roll in.
Rober said, “It just blows people’s minds, because for thousands of years clothing has been static. It doesn’t move. And then when it does, people are like, ‘What kind of sorcery is that?’ And then you explain that it’s a phone and they’re like, ‘Oh. Yeah.’”
Here you see a design which features a cozy, flickering fire merrily burning inside the sweater’s kitschy fireplace. This is just one of the five different designs available this year. Click here to view videos demonstrations of all the sweaters.
Mark Rober’s awesomely ugly Christmas sweaters can be ordered here.